The 2002-2005 National Strategic Plan, known by its theme, "On My Honor—Timeless Values," focused on five issues vital to the success of the Boy Scouts of America.
Traditional Membership and Unit Growth
The traditional Scouting program is the core bond between local communities and the BSA. Under the 2002-2005 Strategic Plan, the BSA built upon its proven methods for growing Scouting by introducing new programs such as Soccer and Scouting, and developing bilingual materials to better meet the needs of Spanish-speaking youth and families.
As America's population becomes more diverse, the organization continues to focus on providing Scouting to all communities. The BSA continued its strong commitment to offering its program to members of all races and religions through the development of print, video, and audio materials in a variety of languages.
For 95 years, the BSA has depended on well-trained volunteer and professional leaders who are motivated to carry out Scouting's strategies. Strong leadership continues, with more than 1.2 million volunteers registered with the organization and approximately 2,300 youth-serving executives helping to deliver the Scouting program.
Marketing and Strategic Positioning
The organization's success also depends on effectively communicating Scouting's unique value to the youth and families of this country in supporting their physical, mental, and spiritual development. Numerous advertisements, public service announcements, billboards, and other marketing materials focused on Good Turn for America, a collaborative effort with The Salvation Army, Habitat for Humanity, American Red Cross, and thousands of other community organizations to focus the power of volunteerism on important community issues such as food, shelter, and healthy living.
Local councils with adequate financial resources help ensure the future of the Boy Scouts of America. Throughout the last four years, councils' operating revenues continued to increase.
The launch of a new Web site, http://aplacetogive.scouting.org, provides an opportunity for former Scouts to reconnect with the organization, send e-cards to Scouting friends, learn how to financially support the organization through planned giving, and make an online donation to a local council.
Focusing on these five critical issues ensured the tradition and values of Scouting remained strong during the past four years and provide a firm foundation upon which to build as the BSA approaches its 100th anniversary in 2010.
2006-2010 Strategic Plan
A New Vision
In May 2006, during the National Annual Meeting, the Boy Scouts of America announced the 2006-2010 National Strategic Plan, titled "2010: When Tradition Meets Tomorrow." Designed to propel the organization into its next century of service, the plan builds on the organization's tradition of preparing youth to become extraordinary adults through five pillars.
Increase Membership Opportunities
Ensure that every eligible youth has an opportunity to be involved in a quality Scouting experience and receive Scouting's promise of a fun, values-driven program.
Ensure Financial Security
Ensure every local council is fiscally sound. Focus efforts on increasing local councils' unrestricted endowment funds and net assets.
Recruit More Volunteers
Providing a quality program requires quality leaders. Increase the number of leaders at all levels of Scouting—resulting in a higher number of Quality Councils, Districts, and Units—by adding 1 million new volunteers.
Identify and Strengthen Relationships
Identify, initiate, and strengthen relationships with local, regional, and national chartered organizations and strategic alliances that share our vision to prepare youth to become responsible, participating citizens and leaders guided by the Scout Oath and Law.
Place the Right People in the Right Positions
Identify, develop, and retain the right professionals in the right positions at all levels, with a focus on diversity.