NextConnect '11 Speaker Presentations
Under the leadership of BSA’s National VP of Marketing, Nathan Rosenberg, the NextConnect ’11 National Marketing Summits held in Chicago and Los Angeles the week of July 25th were tremendous.
Hosted by Central Region VP of Marketing, Craig Fenneman, and Western Region VP of Marketing, Peter Anderson, the primary goals of the events were to allow for stronger connections around BSA branding, and successful marketing at the local level. Over 100 Councils were represented by marketing chairs, membership chairs and BSA professionals.
The materials posted below were designed to engage and connect you with new ideas and, perhaps, new thinking from innovative marketers in other industries, and to arm you with marketing best practices shared during the terrific breakout sessions.
If you have questions about these materials, please contact the Marketing Hotline at (972)580-2239.
Tom Hansen
Managing Director, Rivet-Chicago
“The Rules of GREAT Advertising”
Steven DuPuis and John Silva
The DuPuis Group
“The Importance and Power of Strong Brands”
Colin Faulkner
VP Ticket Sales & Service, Chicago Cubs
“The Challenge of Reaching Families”
Bill Utter and Karen Stillman
Sr. VP’s and Partners, Fleishman-Hillard
“Getting Inside the Minds of Busy Working Mom’s & Dad’s”
Zandra Zuno
Sr. VP Multicultural Marketing, GolinHarris
“Importance of an ‘All Markets’ Strategy”
Bridget Brennan
CEO, Female Factor
“Why She Buys: The Fundamentals of Gender Psychology”
Jo Muse
Founder, Muse Communications
“Multicultural Marketing – Building Relationships”
James Johnson and Bob Myers
Finance Impact Department, BSA
“Effective Donor Communication”
Garfield Murden and De Nguyen
Membership Impact Department, BSA
“BeAScout.org & Digital Recruiting”
Nathan Johnson
Public Relations Department, BSA
“Social Media 2.0”
Eric Moore and Stephen Emerick
Corporate Alliances Department, BSA
“Communicating the ‘Value’ of Scouting”
Alf Tuggle & Stephen Medlicott
BSA Senior Management
“BSA’s Strategic Direction”